Subject/topic/research The approaches of individual leading technological countries aimed at strengthening control over technology transfer into the system of production of goods and services are analyzed

Goals/objectives. Identify the main trends and specific features of the scientific and technological development of the analyzed states and, based on the analysis, formulate recommendations for increasing the level of technological sovereignty of Russia

Methodology Analysis of documents regulating the scientific and technological policy of the analyzed foreign countries and their technological sovereignty.

Results/conclusions and suggestions Proposals for creating a model of Russia’s sovereign technological development that ensures sustainable economic growth and the achievement of technological sovereignty in education, science and production in the medium and long term.

Keywords: education, science, production, legal regulation, technological sovereignty, strategic management.

References:

Afanasyev (2022) – Afanasyev A. A. Technological sovereignty as a scientific category in the system of modern knowledge [Tekhnologicheskij suverenitet kak nauchnaya kategoriya v sisteme sovremennogo znaniya] // Economics, entrepreneurship and law [Ekonomika, predprinimatel’stvo i pravo]. 2022. Vol. 12. № 9. pp. 2377-2394.

Efimov, Tikhonovskova (2022) – Efimov A.V., Tikhonovskova S. A. Technological sovereignty of Russia in the context of strategic goals of regional economic development [Tekhnologicheskij suverenitet Rossii v kontekste strategicheskih celej razvitiya regional’noj ekonomiki] // The Drucker Bulletin [Drukerovskij vestnik]. 2022. № 4 (48). pp. 165-172.

Prikhodko (2022) – Prikhodko I.I. Theoretical aspects of the concept of technological sovereignty. Scientific notes of the V.I. Vernadsky Crimean Federal University [Teoreticheskie aspekty koncepcii tekhnologicheskogo suvereniteta. Uchenye zapiski Krymskogo federal’nogo universiteta imeni V. I. Vernadskogo. Economics and management [Ekonomika i upravlenie]. 2022. Vol. 8 (74). № 4. pp. 88-96. Simferopol.

Kalinenko (2023) – Kalinenko N.L. Import substitution and technological sovereignty [Importozameshchenie i tekhnologicheskij suverenitet]. Education and law [Obrazovanie i pravo] №. 11, 2023. Pp. 87-91.

Yurevich (2022) – Yurevich M. A. Technological sovereignty of Russia: concept, measurement, possibility of achievement [Tekhnologicheskij suverenitet Rossii: ponyatie, izmerenie, vozmozhnost’ dostizheniya] // Questions of theoretical economics [Voprosy teoreticheskoj ekonomiki]. 2023. № 4. pp. 7-21.

Ostapyuk, Fetisov, Ostapyuk (2024) – Ostapyuk S.F., Fetisov V.P., Ostapyuk I.S. Personnel training in the context of ensuring competitiveness and technological sovereignty of the state [Podgotovka kadrov v kontekste obespecheniya konkurentosposobnosti i tekhnologicheskogo suvereniteta gosudarstva] // International Scientific and Practical Journal // Economics. Business. Banks. [Ekonomika. Biznes. Banki] 2024. № 2 (72). S. 8-24.

Ogneva V.V., Lyubkina O.R. (2025) – Industrial policy of modern Russia and technological sovereignty: conceptualization of concepts // Central Russian Bulletin of Social Sciences. – 2025 – Volume 20 – № 1. – pp. 73-91

Ostapyuk, Kupriyanova, Fetisov (2025) – Ostapyuk S.F., Kupriyanova L.M., Fetisov V.P. Problems of ensuring technological sovereignty of Russia and their possible solutions. International scientific and practical journal. Economy. Business. Banks. 2025. №. 2 (76). pp. 20-38.

Subject/Topic The article presents current regulatory legal acts governing the transportation of oversized and heavy loads by road in Russia. It covers specific issues related to the organization and control of such transportation, fines for violating established rules, and the procedure for challenging administrative offense rulings in court (as provided for by Article 12.21.1 of the Code of Administrative Offenses of the Russian Federation).

Goals/Objectives The goal of the article is to analyze the procedural mechanisms for challenging rulings in cases of administrative offenses provided for by Article 12.21.1 of the Code of Administrative Offenses of the Russian Federation, as well as to provide practical recommendations for the effective protection of the rights and legitimate interests of individuals held administratively liable. The research objectives include analyzing current legislation regulating relations arising from the movement of heavy and oversized vehicles, the procedure for challenging administrative offense rulings provided for by Article 12.21.1 of the Code of Administrative Offenses of the Russian Federation, and studying current judicial practice.

Methodology The preparation of the article utilized formal-legal, logical, and normative-doctrinal methods of scientific cognition, as well as the analysis of statistics and judicial practice.

Results/Conclusions The authors conclude that despite the growth in the volume of transportation and freight turnover by road, the industry faces serious challenges associated with the tightening of administrative regulation. They emphasize that further improvement of legislation and the development of the weight and dimension control system are aimed at ensuring a balance of interests between the state and conscientious carriers, in order to maintain market stability and prevent the exit of honest participants from it.

Keywords: administrative offense, Article 12.21.1 of the Code of Administrative Offenses of the Russian Federation, transportation of oversized and heavy loads (OHL), vehicles, automatic weight and dimension control points.

References:

Faskhiev (2024) – Faskhiev H.A. Regulatory and legal regulation of transportation of bulky and heavy goods [Normativno-pravovoe regulirovanie perevozki krupnogabaritnyh i tyazhelovesnyh gruzov] // Cargo and passenger car industry [Gruzovoe i passazhirskoe avtohozyajstvo] – 2024. – №. 12.

Atrokhov (2024) – Atrokhov N.A. Weight control of cargo vehicles [Vesovoj kontrol’ gruzovyh transportnyh sredstv]// Cargo and passenger car industry [Gruzovoe i passazhirskoe avtohozyajstvo]. – 2024. – № 7.

Kochetkov (2019) – Kochetkov V.A. The problem and prospect of implementing an automatic weight and dimensional control system [Problema i perspektiva vnedreniya sistemy avtomaticheskogo vesogabaritnogo kontrolya] // Theory and practice of modern science [Teoriya i praktika sovremennoj nauki]. – 2019. – №9 (51). – pp. 94-100.

Agapov, Khazova (2019) – Agapov M.M., Khazova V.I. Organization of transportation of heavy and bulky goods on public roads of regional and inter-municipal importance [Organizaciya perevozok tyazhelovesnyh i krupnogabaritnyh gruzov na avtomobil’nyh dorogah obshchego pol’zovaniya regional’nogo i mezhmunicipal’nogo znacheniya] // The transport business of Russia [Transportnoe delo Rossii]. – 2019. – №. 1. – pp. 122-124.

Bruner (2019) – Bruner R.A. Inconsistency of certain provisions of Article 12.21.1 of the Administrative Code of the Russian Federation with the provisions of the Constitution of the Russian Federation [Nesootvetstvie otdel’nyh polozhenij stat’i 12.21.1 KoAP RF polozheniyam Konstitucii RF] // Modern Law [Sovremennoe pravo]. – 2019. – № 4. – pp. 58-61.

Yakimov (2016) – Yakimov A.Y. Owners (owners) of vehicles involved in road traffic as special subjects of legal responsibility [Sobstvenniki (vladel’cy) transportnyh sredstv, uchastvuyushchih v dorozhnom dvizhenii, kak special’nye sub”ekty yuridicheskoj otvetstvennosti] // Administrative law and process [Administrativnoe pravo i process]. – 2016. – № 11. – pp. 32-36.

Alexikov, Leskin, Hoffman, Leskina (2025) – Alexikov S.V., Leskin A.I., Hoffman D.I., Leskina L.M. Substantiation of requirements for the carriageway of highways in sections with automatic weight and size control points [Obosnovanie trebovanij k proezzhej chasti avtomobil’nyh dorog na uchastkah s avtomaticheskimi punktami vesogabaritnogo kontrolya] // Bulletin of Tomsk State University of Architecture and Civil Engineering [Vestnik Tomskogo gosudarstvennogo arhitekturno-stroitel’nogo universiteta]. – 2025. – Vol. 27. – № 4. – pp. 221-232.

Klevtsov (2025) – Klevtsov R.A. Features of administrative responsibility under art. 12.21.1 of the Administrative Code of the Russian Federation: the history of the institute’s development and current status [Osobennosti administrativnoj otvetstvennosti po st. 12.21.1 KOAP RF: istoriya razvitiya instituta i aktual’noe sostoyanie] // Internauka [Internauka]. – 2025. – № 26-3(390). – pp. 50-53.

Kirsanov (2019) – Kirsanov E.E. Problems of distinguishing the types of liability applied to owners of heavy vehicles transporting heavy goods without special permission [Problemy razgranicheniya vidov otvetstvennosti, primenyaemyh k vladel’cam tyazhelovesnyh transportnyh sredstv, osushchestvlyayushchih perevozki tyazhelovesnyh gruzov bez special’nogo razresheniya] // Young Scientist [Molodoj uchenyj]. – 2019. – № 20 (258). – pp. 319-322.

Mishchenko (2028) – Mishchenko O.A. Ambiguous application by courts of general jurisdiction of the provisions of the Administrative Code of the Russian Federation in part of art. 12.21.1 [Neodnoznachnoe primenenie sudami obshchej yurisdikcii polozhenij KoAP RF v chasti st. 12.21.1] // Young Scientist [Molodoj uchenyj]. 2018. – № 44(230). – pp. 148-150.

Subject/topic. This article examines the assessment of the effectiveness of regional innovation policy in the context of intensifying global technological competition and structural transformations of the world economy. It is substantiated that regional innovation policy acts as a key instrument for ensuring sustainable socio-economic development and enhancing national competitiveness. It is established that existing approaches to evaluating innovation development are fragmented and are generally limited to the analysis of individual resource or performance indicators. At the same time, insufficient attention is given to the institutional structure of the regional innovation system, human capital, and the sustainability of the innovation environment.

Objectives. The aim of the study is to develop an integral model for assessing the effectiveness of regional innovation policy, providing a comprehensive analysis of regional innovation development based on a multi-component structure of the innovation system.

Methodology. The research methodology is based on the application of system and comparative analysis, synthesis, economic and statistical methods, as well as index modeling and data normalization techniques.

Conclusions. It is determined that existing cost-based, performance-based, and institutional approaches to evaluating innovation policy have limited explanatory power and do not allow for capturing the interconnections between key elements of the innovation system. The proposed integral model, including financial-economic, institutional-organizational, socio-human capital components, and a sustainability block, provides a more comprehensive assessment of regional innovation development.

Results/practical implications. The study results in the development of an integral assessment tool for regional innovation policy, which can be applied by public authorities and regional administrations in designing and adjusting innovation strategies, identifying structural imbalances, and improving the effectiveness of regional innovation systems.

Keywords: regional innovation policy, innovation economy, integral index, regional innovation system, performance assessment, innovation infrastructure, innovation development, sustainability of innovation policy.

References:

Baburin, Zemtsov (2017) – Baburin V.L., Zemtsov S.P. Innovation Potential of Russian Regions [Innovacionnyj potencial regionov Rossii]. Moscow: KDU; University Book Publishing [KDU; Universitetskaya kniga], 2017. 358 p. (in Russian).

Gokhberg (2012) – Gokhberg L.M. Economics of Innovation: Textbook. [Ekonomika innovacij]. Moscow: Higher School of Economics Publishing House [NIU VSHE], 2012. 432 p. (in Russian).

Gokhberg, Vlasova, Gracheva et al. (2024) – Gokhberg L.M., Vlasova V.V., Gracheva G.A. et al. Indicators of Innovation Activity: 2024. Statistical Yearbook [Indikatory innovacionnoj deyatel’nosti]. Moscow: Higher School of Economics University [NIU VSHE], 2024. 260 p. (in Russian).

Sukharev (2008) – Sukharev O.S. Economics of Technological Development [Ekonomika tekhnologicheskogo razvitiya]. Moscow: Finance and Statistics Publishing House [Finansy i statistika], 2008. 256 p. (in Russian).

Etzkowitz, Leydesdorff (2000) – Etzkowitz H., Leydesdorff L. The dynamics of innovation: from National Systems and «Mode 2» to a Triple Helix of university-industry-government relations // Research Policy. 2000. Vol. 29. No. 2. P. 109-123.

European Commission. European Innovation Scoreboard 2023. Luxembourg: Publications Office of the European Union, 2023. 96 p.

Lundvall (1992) – Lundvall B.-A. (ed.). National Systems of Innovation: Towards a Theory of Innovation and Interactive Learning. London: Pinter Publishers, 1992. 342 p.

Nelson (1993) – Nelson R.R. (ed.). National Innovation Systems: A Comparative Analysis. Oxford: Oxford University Press, 1993. 541 p.

OECD. Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation. 4th ed. Paris: OECD Publishing, 2018. 258 p.

Porter (1998) – Porter M.E. Clusters and the New Economics of Competition // Harvard Business Review. 1998. Vol. 76. No. 6. P. 77-90.

Usmanova,Isakov (2019) – UsmanovaT.Kh.,IsakovD.A.Integration of innovativeenergyprojectswithscientificcentersin the context of intensivedevelopment of the globaleconomy [Integraciya innovacionnyh energeticheskih proektov s nauchnymi centrami v usloviyah intensivnogo razvitiya mirovoj ekonomiki].Economy.Business.Banki. [Ekonomika. Biznes. Banki.].  2019.No.2(29).pp.38-52.

Shirokova (2020) – ShirokovaV.E.Management of innovativeprojectsintelemedicine.[Upravlenie innovacionnymi proektami v telemedicine].Economy.Business.Banki. [Ekonomika. Biznes. Banki.].2020.No.2(40).pp.94-108.

Usmanova,Khairullina (2021) – UsmanovaT.Kh.,KhairullinaL.I.Opportunities for economicgrowthwithin the framework of innovativesolutions.[Vozmozhnosti ekonomicheskogo rosta v ramkah innovacionnyh reshenij.].Economy.Business.Banki. [Ekonomika. Biznes. Banki.].  2021.No.9(59).pp.34-49.

Shirokova (2020) – ShirokovaV.E.Analysis of modernapproachestoinnovativeprojectmanagementin the context of digitalization.[Analiz sovremennyh podhodov k upravleniyu innovacionnymi proektami v usloviyah cifrovizacii].Economy.Business.Banki. [Ekonomika. Biznes. Banki.].  2020.No.7(45).pp.16-30.

Kupriyanova (2014) – KupriyanovaL.M.Analysis of the problems of innovativedevelopment of the Russianeconomy.[Analiz problem innovacionnogo razvitiya ekonomiki Rossii]. The world of the neweconomy.[Mir novoj ekonomiki].2014.No.4.pp.13-21.

Kupriyanova (2014) – KupriyanovaL.M.Innovativeprocessesin the bankingsector.[Innovacionnye processy v bankovskoj sfere].Economy.Business.Banki. [Ekonomika. Biznes. Banki.].2014.No.1(6).pp.24-45.

Ostapyuk,Kupriyanova (2025) – OstapyukS.F.,KupriyanovaL.M.,FetisovV.P.Problems of ensuringtechnologicalsovereignty of Russiaandtheirpossiblesolutions.[Problemy obespecheniya tekhnologicheskogo suvereniteta Rossii i ih vozmozhnye resheniya.]Economy.Business.Banki. [Ekonomika. Biznes. Banki.].  2025.No.2(76).pp.20-38.

Moiseev (2021) – Moiseev V. V. Actual problems of human capital in the regions of Russia [Aktual’nye problemy chelovecheskogo kapitala v regionah Rossii]. / V. V. Moiseev, Yu. S. Kolesnikova, O. A. Smolenskaya // Human capital. – 2021. – № 6(150). – Pp. 38-44. – DOI 10.25629/HC.2021.06.03. – EDN UOQLOC.

Subject The subject of this research is the factors of ESG transformation and their impact on the sustainable development of companies in a changing external environment.

Goal The purpose of this article is to identify the key external and internal drivers of ESG practices implementation in Russian businesses and determine their economic effects on companies.

Methodology The study is based on PESTEL analysis, SWOT analysis, analysis of external and internal factors of sustainable development, and an overview of regulatory, market, and behavioral trends affecting the ESG agenda.

Results. The article shows that the ESG agenda in Russia is developing under the influence of regulatory requirements, changes in the structure of investors, growing consumer demand for sustainable goods, digitalization, and technological innovations. It also reveals that the implementation of ESG practices helps to reduce costs, increase employee attractiveness, strengthen supply chains, and increase the competitiveness of companies.

Conclusions The authors conclude that ESG transformation is not only a response to external challenges, but also a strategic tool for increasing business sustainability. The further development of the ESG agenda requires a combination of digital solutions, government support, and the adaptation of sustainable development practices to the specific needs of companies.

Keywords: ESG principles, sustainable development, stakeholders, competitive positions, ESG transformation, SWOT analysis, business analysis.

References:

Chung, Margolin, Vyakina, Wang, and Lu (2023) – Chung K., Margolin A., Vyakina I., Wang H., and Lu V. Theory and Practice of ESG Transformation of Management Systems [Teoriya i praktika ESG-transformacii sistem upravleniya] // Economic Policy [Ekonomicheskaya politika]. 2023. Vol. 18, No. 2. Pp. 80–103. DOI: 10.18288/1994-5124-2023-2-80-103.

Efimova (2025) – Efimova O.V. ESG-analysis in the system of investment assessment of business [ESG-analiz v sisteme investicionnoj ocenki biznesa] // Bulletin of the Voronezh State University. Series: Economics and Management [Vestnik Voronezhskogo gosudarstvennogo universiteta. Seriya: E`konomika i upravlenie] – 2025. – No. 1. – Pp. 18-31. – DOI 10.17308/econ.2025.1/12869. – EDN CPMSGL.

Efimova (2024) – Efimova O.V. Sustainability Reporting: Requirements, Development, and Analysis [Otchetnost` ob ustojchivom razvitii: trebovaniya, razrabotka, analiz] // Audit. [Audit] – 2024. – No. 3(191). – Pp. 50-54. – EDN VKHHDR.

Ostapyuk, Kupriyanova, Fetisov (2025) – Ostapyuk S.F., Kupriyanova, L.M., Fetisov V.P. Problems of Ensuring Russia’s Technological Sovereignty and Their Possible Solutions [Problemy` obespecheniya texnologicheskogo suvereniteta Rossii i ix vozmozhny`e resheniya] // Economics. Business. Banks [E`konomika. Biznes. Banki] – 2025. – No. 2(76). – Pp. 20-38. – EDN DBIYIY.

Arkhangelskaya (2024) – Arkhangelskaya L.Y., Afanasyev A.A., Berdnikova L.F. [et al.]. Actual problems of information and analytical support for sustainable development in new economic conditions [Aktual`ny`e problemy` informacionno-analiticheskogo obespecheniya ustojchivogo razvitiya v novy`x e`konomicheskix usloviyax]/– Moscow: Limited Liability Company KnoRus Publishing House, 2024 [Moskva: OOO Izdatel`stvo KnoRus] – 544 p. – ISBN 978-5-406-13534-1. – EDN GHPRJB.

Dubovitskaya, Klenina, Shishmonin (2024) – Dubovitskaya E.V., Klenina N., Shishmonin V. The Young Generation as a Driver of ESG Transformation. Center for Sustainable Development at the Skolkovo School of Management. – Moscow: [Molodoe pokolenie kak drajver ESG-transformacii] Moscow School of Management Skolkovo [Centr ustojchivogo razvitiya Shkoly` upravleniya Skolkovo. – Moskva: Moskovskaya shkola upravleniya SKOLKOVO], 2024. – 39 p. – URL: https://clck.ru/3RAQeu. – (accessed: 05.01.2026).

Petrusevich (2024) – Petrusevich T.V. Application of Business Analysis Tools for Improving the Activities of Economic Entities [Primenenie instrumentov biznes-analiza dlya sovershenstvovaniya deyatel`nosti e`konomicheskix sub“ektov] // Economics. Business. Banks. [E`konomika. Biznes. Banki] – 2024. – No. 3(73). – Pp. 25-34. – EDN WYFYUE.

Semenov (2025) – Semenov, D.A. The Influence of ESG Factors on Business Development Strategy [Vliyanie ESG-faktorov na strategiyu razvitiya biznesa] // Economics: Yesterday, Today, and Tomorrow. [E`konomika: vchera, segodnya, zavtra] – 2025. – Vol. 15, No. 1-1. – Pp. 609-617. – DOI 10.34670/AR.2025.40.26.060. – EDN PDAJRI.

Kupriyanova, Petrusevich (2019) – Kupriyanova L.M., Petrusevich T.V. Information and Analytical Support for Sustainable Development of an Organization: Intellectual and Human Capital [Informacionno-analiticheskoe obespechenie ustojchivogo razvitiya organizacii: intellektual`ny`j i chelovecheskij kapital] // Economics. Business. Banks [E`konomika. Biznes. Banki] 2019. No. 5 (31). Pp. 26-49.

Kupriyanova, Shneider (2022) – Kupriyanova L.M., Shneider O.V. Actual Issues of Sustainable Development of Economic Entities [Aktual`ny`e voprosy` ustojchivogo razvitiya e`konomicheskix sub“ektov] // Economy. Business. Banks. [E`konomika. Biznes. Banki] – 2022. – No. 1(63). – Pp. 87-94. – EDN OOCUMS.

Shavyrova, Osipenko, Gerasimova (2024) – Shavyrova, D.S., Osipenko V.M., Gerasimova E.B. Innovative Approaches in the Formation of Sustainable Ecosystems for the Digital Economy: The Case of Yandex [Innovacionny`e podxody` v formirovanii ustojchivy`x e`kosistem dlya cifrovoj e`konomiki na primere Yandeksa] // Management of Sustainable Innovative Development in Russia in the Context of Digital Transformation: Proceedings of the XV International Scientific and Practical Conference in Memory of V.I. Kravtsova, [Upravlenie ustojchivy`m innovacionny`m razvitiem Rossii v usloviyax cifrovoj transformacii: Materialy` XV Mezhdunarodnoj nauchno-prakticheskoj konferencii pamyati zasluzhennogo deyatelya nauki RF V.I. Kravczovoj] Honored Scientist of the Russian Federation, Moscow, December 7, 2023. – Moscow: Moscow Polytechnic, 2024. – Pp. 261-265. – EDN AVPCNW.

Subject/Topic International airline alliances as an institutional form of airline cooperation in the global air travel market amid a fragmented global economy. This article examines the evolution of classic global alliances, the development of regional, hybrid, and ecosystem-based partnerships, and their role in ensuring the sustainability and connectivity of international air travel amid geopolitical and economic constraints.

Goals/Objectives Analysis of the role and development prospects of international aviation alliances.

Methodology Theoretical analysis and synthesis, comparison and classification.

Output International airline alliances remain important amid a fragmented global economy, but their structure and format are evolving. In addition to traditional alliances (Star Alliance, Oneworld, SkyTeam), regional partnerships, bilateral agreements, and digital platforms are developing. This allows air carriers to maintain global connectivity despite political and economic barriers.

Keywords: global air transportation market, airline alliance, commercial air transportation, aviation industry, development of civil aviation.

References:

Obraztsova, Medovkina (2021) – Obraztsova V.A., Medovkina L.Yu. The Role of Aviation Alliances in Global Civil Air Transport [Rol’ aviacionnyh al’yansov v mirovom grazhdanskom aviatransporte]. Proceedings of the VI International Scientific Conference “Donetsk Readings 2021: Education, Science, Innovation, Culture and Challenges of Our Time” [Materialy VI Mezhdunarodnoj nauchnoj konferencii «Doneckie chteniya 2021: obrazovanie, nauka, innovacii, kul’tura i vyzovy sovremennosti»]. 2021. Vol. 8. pp. 149-152. [in Russian]

Samotaev (2023) – Samotaev M.M. Aviation alliances. Development of cooperation [Aviacionnye al’yansy. Razvitie sotrudnichestva]. Collection of materials of the XLIII International Intramural and Correspondence Scientific and Practical Conference “Science News 2024: Humanities and Exact Sciences” [Sbornik materialov XLIII-oj mezhdunarodnoj ochno-zaochnoj nauchno-prakticheskoj konferencii «Novosti nauki 2024: gumanitarnye i tochnye nauki»]. 2023. pp. 50-53. [in Russian]

Stytsyuk (2019) – Stytsyuk R.Yu. Theoretical and practical aspects of marketing airline services [Teoreticheskie i prakticheskie aspekty marketinga uslug aviakompanii]. Economy. Business. Banks [Ekonomika. Biznes. Banki]. 2019. No. 2 (29). pp. 93-102. [in Russian]

Veliev (2021) – Veliev V.I. Improving the Economic Efficiency of Passenger Transportation on International Airlines [Povyshenie ekonomicheskoj effektivnosti passazhirskih perevozok na mezhdunarodnyh avialiniyah.]. The Scientific Heritage. 2021. No. 79-4 (79). pp. 11-15. [in Russian]

Sytnik, Suetin (2021) – Sytnik G.A., Suetin S.N. Analysis of Passenger Transportation by Air Transport [Analiz passazhirskih perevozok aviacionnym transportom]. Collection of scientific papers of the international scientific and practical conference “Bogomolov Readings – 2021” [Sbornik nauchnyh trudov mezhdunarodnoj nauchno-prakticheskoj konferencii «Bogomolovskie chteniya – 2021»]. 2022. pp. 82-90. [in Russian]

Smirnov (2022) – Smirnov E.N., Baikov F.Yu. Global trends and problems of digital transformation in the world aviation services market [Global’nye tendencii i problemy cifrovoj transformacii na mirovom rynke aviacionnyh uslug]. International Economics [Mezhdunarodnaya ekonomika]. 2022. No. 1. pp. 39-49. [in Russian]

Lavskaya (2024) – Lavskaya K.K. Digital cooperation in passenger air transportation [Cifrovaya kooperaciya v passazhirskih aviaperevozkah]. Collection of materials of the III International Intramural and Correspondence Scientific and Practical Conference “Research and Innovation in Science 2024” [Sbornik materialov III-ej mezhdunarodnoj ochno-zaochnoj nauchno-prakticheskoj konferencii «Issledovaniya i innovacii v nauke 2024»]. 2024. pp. 41-45. [in Russian]

Statsiuk (2019) – Stytsyuk R.Yu. Innovative Features of Aviation Marketing [Innovacionnye osobennosti aviacionnogo marketinga]. Economy. Business. Banks [Ekonomika. Biznes. Banki]. 2019. No. 1 (28). pp. 65-73. [in Russian]

Glinsky, Geraskina (2021) – Glinsky V.A., Geraskina M.Yu. Logistics of global multimodal alliances and new network risks [Logistika global’nyh mul’timodal’nyh al’yansov i novye setevye riski]. Transport: Science, Technology, Management. Scientific information collection [Transport: nauka, tekhnika, upravlenie. Nauchnyj informacionnyj sbornik]. 2021. No. 6. pp. 36-40. [in Russian]

Nikolishvili, Smotrin (2025) – Nikolishvili D.Z., Smotrin I.V. Commercial air transportation: global trends and Russian realities [Kommercheskie aviaperevozki: mirovye trendy i rossijskie realii]. Economy. Business. Banks [Ekonomika. Biznes. Banki]. 2025. No. 1 (75). pp. 36-43. [in Russian]

Filimonov (2020) – Filimonov S.V. Risk-oriented approach as an element of tactical analysis of a company [Risk-orientirovannyj podhod kak element takticheskogo analiza kompanii]. Economy. Business. Banks [Ekonomika. Biznes. Banki]. 2020. No. 4 (42). pp. 100-108. [in Russian]

Subject/topic The article assesses the effectiveness of marketing decisions within the framework of the functioning of Russian digital ecosystems of air carriers, which determine consumer behavior in the air transport services market. It is shown that the effectiveness of marketing decisions depends on specific indicators that determine the specifics of the Russian aviation industry. The article analyzes the development of digital air marketing relationships in recent years and highlights the role of existing digital ecosystems.

Goals/tasks Formulate a set of methodological recommendations for assessing the effectiveness of marketing decisions made by aviation transport companies and firms that are part of the digital marketing market ecosystem. Develop a system of indicators that allow for evaluating the effectiveness of implemented marketing strategies.

Methodology The research methodology is based on the theory of economic efficiency, marketing theory, and management theory. Some aspects are based on the theory of organizations and the theory of networks.

Conclusions Methodological recommendations have been developed to improve the efficiency of marketing solutions, which involve the use of a system of indicators specific to the aviation industry: the degree of use of blockchain platforms, the environmental friendliness of aviation technologies and the transition to biofuels, the expansion of mobile app options for aviation carriers, the percentage of digital innovation in the modification of superjets, helicopters, and aviation equipment, and the scale of digital design of airliners.

Keywords: marketing decision effectiveness, aviation ecosystem, digital relationship marketing, ecosystem marketing, blockchain platform, digital technologies, sustainable flights, digital aviation innovations, digital design

References:

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TopicStrategicmanagementandsustainabledevelopmentin the era of digitaltransformation is extremelyrelevant,givenglobalchallengessuchasclimate change,socialinequalityandstakeholderpressure,whichguidecompanies to reviewtheirgoals,integratingenvironmental,socialandgovernance(ESG)principlesintotheircorestrategy.Sustainability is becomingnotjust a trend,but a keyfactor in long-termcompetitivenessandriskreduction.Duringtheconference, theSection of YoungScientistson the introduction of the digitalrublehighlightedimportantfactors of digitaltransformation,which is radicallychanging the businessenvironment.Technologies(bigdata,AI, the Internet of Things)createnewopportunitiesforoptimization,innovation, andvaluecreation,but at the same time require a radicaloverhaul of businessmodels,operations, andcorporateculture.

Goals/objectives To study the preparations for the introduction of the digital ruble as an additional form of national currency issued by the Bank of Russia. Assessment of the impact of digital currency on the financial system, problems of implementation, new opportunities for the economy, and the availability of payments.

Methodology Study of the evolution of digitalmoney, the role of the digitalrublein the ecosystem,assessment of the impact of the digitalrubleonaccountingandtaxaccounting,features of the regulatoryframeworkandmethods for assessing the economiceffectiveness of the introduction of the digitalruble. The theoretical and methodologicalfoundations of centralbankdigitalcurrencies(CBDCs)andtheirimplementationincludemodernmonetarytheory,digitalmoneyconcepts,bankingtheory, andinstitutionalanalysis of financialsystems.Somekeycharacteristicsof a CBDC are:Centralizedissuance by centralbanks;Providinglegalprotection to users;Tightlylinking the exchange rateto the nationalcurrency; and the possibility of directinteractionbetween the centralbankandendusers,bypassingtraditionalbankinginstitutions.Duringthediscussion, the speakersandparticipantsdiscussed the following issues:-thepossibility of blockingdigitalwalletsby a courtdecisionor an executiveauthority;abandonthedigitalruble; will the digitalrublereplacetraditionalmoney; about the possibility of blockingdigitalwalletsby a courtdecisionor an executiveauthority,transferringcontrol of digitalwallets of incapacitatedpersons to guardiansandotherlegalrepresentatives,andothers.

Results/conclusions There is a critical need to synchronize the two vectors of the digital ruble implementation: modern strategic management should not only implement digital tools for profit growth, but also use them to achieve sustainable development goals, for example, to increase energy efficiency, create a circular economy or ensure transparency of supply chains. Companies that combine the digital environment with responsible practices will ensure strategic advantage and sustainable development in the long term.

Keywords: digital ruble, digitalization, central bank, digital currency, electronic money, blockchain, digital transformation.

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Digital Ruble: What is it and How to Use It. Available at: https://cbr.ru/faq/dr/ (Accessed on: 04.02.2025).

«Digital Ruble Concept» (prepared by the Bank of Russia). Available at: https://cbr.ru/Content/Document/File/120075/concept_08042021.pdf (Accessed on: 04.02.2025).

Draft Federal Law № 270838-8 «On Amendments to Certain Legislative Acts of the Russian Federation in Connection with the Introduction of the Digital Ruble». Available at: https://sozd.duma.gov.ru/bill/270838-8 (accessed on 04.02.2025).

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